Research shows the average user spends 35 minutes on Facebook every day. With millions of Facebook users, why is it that you cannot get anyone visiting your business profile, commenting, sharing or liking your content. In Kenya alone, we currently have 7.1 million active Facebook subscribers, 8 million active Youtube users, 4 million on Instagram and 1 million on Twitter. Why is your business not reaching your potential customers online?
We’ll help you put an end to this.
Common Social Media Marketing Mistakes
Hello, it’s me Rafiki and in the video below, I’ll show you the biggest social media marketing mistakes you’re making that’s causing you to not do well on popular platforms.
Mistake 1: Posting too often a day
You only have limited no. of followers on your page. If you post too much, you’ll wear them out and they’ll start ignoring your content. Just post once a day. You can publish other content on stories, live video and other areas but keep the status update to a minimum. The new social media marketing strategy is focused on quality content as opposed to quantity.
Mistake 2: Posting mediocre content
Posting once a day allows you to publish your greatest work. Post amazing content that people will want to share, like and engage with. Post your best videos and photos, content that you believe has an opportunity to go viral. If it’s boring, irrelevant or outdated, don’t post it.
Mistake 3: You’re not using videos on Social Media
Facebook, Instagram, Twitter and even YouTube are giving video content more priority than still images. If you upload video content, you get 2 to 3 times more engagement and views than a photo or a text update.
Mistake 4: You’re not engaging in the first hour
If your video or image gets more engagement in the first hour, it’s more likely to go viral. Social media platforms will drive more engagement to content that gets the most engagement within the first hour. Therefore, use different tactics to get as many people as possible to view your content within the first hour after you publish it. Share the video or image post to your entire email list. Promote it to get more views and a higher reach. Most importantly, do what it takes to push content hard the first hour it goes live.
Mistake 5: You’re not engaging with your audience
Social media is all about engaging so when your audience leave a comment or like your posts, you must engage with them.
Remember, social media is a two-way street, it’s important for you to communicate with your audience just as you expect them to reach out to you.