What is SEO?
SEO or Search Engine Optimization is a combination of strategies, techniques and tactics which are used to increase the number of highly targeted visitors to a website. This is done by improving the ranking of a website for particular keywords in search results of popular search engines like Google, Bing and Yahoo Search.
Optimization of a website is a long term inbound marketing strategy that basically improves the authority of a website online. It creates more brand awareness, improves visibility of website online, create meaningful leads and drives sales.
SEO in Kenya – The Statistics
Data from the DataReportal Website estimates internet penetration to be at 40% in Kenya. This therefore translates to 21.75 million internet users from a total population of 54.4 million Kenyans.
According to results obtained from StatCounter(An online tool that provides traffic statistics), Google enjoys the largest market share in Kenya at about 97%. Other search engines worth mentioning include Bing(1.52%), Yahoo Search(1.17%) and DuckDuckGo(0.15%).
The percentages slightly vary worldwide but Google still enjoys the largest market share at 92.42%, Bing(2.61%), Yahoo Search(1.9%) and Baidu(1.03%). The other search engines such as Yandex RU and DuckDuckGo get less than 1% in the market share.
There are 11 million social media users in Kenya making 20.2% of the population. More users are accessing the internet via smartphones(74.2%) compared to desktop computers(24.7%). The most used social apps are Whatsapp(96.5%), Youtube(91.3%), Facebook(88.5%), Instagram(70.9%), Messenger(61.9%), Twitter(60.5%), Telegram(55.9%), Tiktok(44.7%), Linkedin(38.6%) among other apps.