What is Social Media Marketing?
Social media marketing can be referred to as a process of using social media platforms such as Facebook, YouTube, LinkedIn and Twitter to gain website traffic. Social media platforms have been used by many businesses to share content that is interesting and engaging so that they can share it with their social networks. Since the message is coming from a more trusted source, as opposed to the company itself, it is likely to have more effect.
The fact that social media is more accessible to anyone who has an internet connection makes it even more effective. Social media has helped brands create more awareness and improve their customer service. It is an inexpensive way to implement an effective marketing campaign.