Don’t feel intimidated if you have never heard the term SEO (Search Engine Optimization) before. There’s always a first time for everything. Today, it’s your time to learn what SEO is. I promise to keep it short, simple and you won’t get lost in all the jargon-I don’t know a lot of jargon anyway. However, if you are into a bit of jargon, check out this article about Search Engine Optimization for dummies.
Learning SEO could be the one thing that’s separating your site from the real meaning of success (both offline and online).
SEO is what’s done to take your website places in the World Wide Web. Places, in this case refers to where your target market is. As a business person looking for more recognition online, your main agenda should be to attract people who are interested in your service and then close sales. It doesn’t matter how far apart your target market is, geographically speaking, quality SEO will drive them all directly to your site.
What is Search Engine Optimization?
Search Engine Optimization can be defined in simple terms as the process of gaining traffic organically from search engines like Google, Bing, Ask, Yahoo Search and others. When looking for a product or service online, users often turn to search engines to do a quick research. Websites that appear in the search engine results are more likely to sell either the product or service to the user.
Why is SEO Important?
Let me give you a simple example of why SEO is greatly important. Let’s say you just launched a new site that sells kids clothing. Your main agenda is to attract people interested in children’s clothing (the emphasis here is on interest), possible provide some great offers and make huge sales.
However, how many more sites do you think offer children’ clothing on the web? They are thousands, if not hundreds of thousands of service providers offering clients the same service or product you also want to offer.
When a user searches a specific term, say children’s clothing, thousands of sites will pop up claiming to fulfill, and possibly exceed, this user’s requirements. It’s up to you to ensure that your site is among the ones that appear first, if you sell clothing and users enter such ‘search terms’. This is because users are likely to click on the service providers they see on the very first search result page. So how can you make this happen? This is where Search Engine Optimization comes in.
You are probably thinking that SEO how simple it is, now that you get the hang of it but don’t be fooled. SEO cannot be considered a simple process. It involves numerous techniques which manipulate (for lack of a better word) search engines to favor your website when it comes to specific searches. It requires an expert who knows what needs to be done and has a good track record to show for it.
When should you Invest in Search Engine Optimization
What is the right time to invest in SEO? This is a question that I often get and my answer is always the same.
Before even setting up your website, it is important that you have a strategy in place for marketing you website. Internet marketing is very important if you want your business succeed online. Therefore it must always be part of the strategy when designing your website.
However, if your website is already setup you don’t have to worry. You can still invest in Search Engine Optimization or other internet marketing services offered. You must have started on some minor internet marketing strategies like social media marketing but now it is time to handover to the professionals.
Search engine optimization is always a long term strategy and the return on investment is very attractive. As much as one can try and start out on SEO, it can be tricky if you do not understand how SEO works.
For this reason, it is therefore important that you look for SEO experts around you to rank your website. It will take less time and effort from you and your website will soon start enjoying organic traffic from major search engines.
How will this traffic benefit your business online? Search engine traffic is the best form of traffic your website can ever get. People usually turn to search engines whenever they are looking to buy products or just information. Once users land on your website, it can be easier to convert them into buyers.