Web design in Kenya is growing at a very fast rate due to the fact that there are many businesses around while others are being established. Whether your business is small or a full fledged company you definitely need a website. Websites are very effective is helping the business of anybody to grow rapidly. This is especially so if it has been done by a competent web designer in Kenya.
Many people who have done web design in Kenya have seen the positive results that come with it. Designers help to assort everything together and give you something that is very creative in accordance with the theme of your company.
How to have the Best Web Design in Kenya
Web designers are the only people who know what makes a website great or breaks it down completely. They are the people behind the art of web design therefore it is important that the person who needs the service of a web designer has good communication with the person who is creating one for them.
Anybody can come up with a website that they think is good enough but there is more to this than what meets the eye. Talent and a lot of experience is what is expected of a good web designer.
Below are some of the things to look out for before you become the individual with the best web design in Kenya
#1 Do your Research
The first thing towards having the best website is doing a market research on who you are targeting. Establish who your customers are. If it’s the older generation make something that does not take them time to read or find on your website. If it is the younger generation then look for something that is ‘digital’. They like it when they are challenged so that they can also learn from you.
#2 Keep it Simple
Create something that is not complicated. Avoid being showy on your web page. Make sure that if the customer is on your home page he can easily find what he is looking without so much distraction. Beware that most customers know what they are looking for and if they are not able to find it within a few minutes they leave and move to the next service provider.
#3 Use Call to Actions
A good website is one that has a call to action to its customers. This helps the individual who is online to know what is it that you expect them to do while on your page. Either to buy something, subscribe to something or just make contacts.
#4 Research on a Good Website Designer
Before coming up with a web design, go back to the market and research on available web designers in Kenya. There are those who are used to working with a particular niche hence they might not deliver the same results if you happen to be from a different one.
#5 What is your Budget?
Have a budget and work on it with the right person for good results. Always keep in mind that cheapest might not always mean the best results. You would rather go for an affordable website designer rather than the cheapest. Make sure the designer you choose has the capacity to deliver whatever you envision for your brand.
#6 Content is King
Up to date content in your website is what will help you sell. If you want to have the best web design in Kenya and you have content that is “stale”, has never been updated for the past two years, then something is wrong. Update your content and if you cannot come up with good content, contact a copywriter to help you come up with good content for your website. This is one of the most important pillars of a great website and as they say, content is definitely King.
Ensure that as time changes, products and services are also upgraded to meet what the customers want.
#7 You Cannot Please Everyone
Avoid trying to please everybody. Just go back to knowing your target customers and focus on them. You can take in advice from your coworkers or family but in the long run, they are not professionals in web design. Make sure you moderate ideas so that you do not spend too much time in designing a website that you might not seem to see it to completion.
#8 First Impressions Matter
First impressions last. The website is the first place people get to know about your brand. Even if you are an established brand but have the worst web design in Kenya then nobody will probably come visiting you at your office. Ensure that your design team does a good job with the look and feel of the website. You need to leave a lasting impression on your visitors and your design can do all this for you.
Therefore if you want the best web design in Kenya, research, have a budget and be part of the group of web designers coming up with a web page for you.