For those of you who don’t know much about Search Engine Optimization, let’s begin by defining SEO.
SEO or Search Engine Optimization is a process of is a process of improving a websites search rankings by using various techniques. SEO ensures your site will appear on search results whenever a user keys in words or phrases which are relevant to the content on your website. You can find additional information on SEO by visiting what is SEO?
Defining Social SEO
Social SEO is simply the process of using social media platforms like Facebook, Pinterest, Google+ and Twitter to promote your website and improve its rankings. The content that you post on social media platforms must be optimized just as the content on your website. If content on your website or social media platform is not optimized then it will not lead to higher search rankings.
Here are some 6 simple ways to make your search rankings improve through social media
1. Update your Social Media Profile
Your social media profile should be very descriptive. The ‘about’ or ‘information’ section should best describe your brand. Be very careful out your choice of words. Think of words or phrases which people may use when searching for your business online and use them to describe your business.
Always include your address, city and state on your profile. This will optimize your page for local searches. Make sure there is a link to your business website on that profile. Always check the category field on your Facebook Page to ensure your business is listed on the right category. You can check this on your basic information page.
2. Include Relevant Keywords on all Social Media Updates
All your Facebook updates, tweets and pin descriptions should have the relevant keywords. All the content on your website or blog should be shared to give it a social media boost. All the content that is shared on social media platforms like Twitter will be indexed faster by Google.
If possible, make sure you include your business name on your social media posts. Whenever you include your business name on social posts, Google quickly identifies the keywords you use to optimize your site.
3. Create Content That People Want to Share
The best way to make social media work for you is to create content that people want to share. The content that you share on social media should be as engaging as possible. That’s the only way you will get likes, retweets, repins and comments. All these are going to create more inbound links.
Posting engaging content will improve your website rankings. You should add social share buttons on specific pieces of content on your website or blog. This will significantly increase the number of shares you get. Remember that the content must be fresh, engaging and informative if you want it to be shared.
4. Make Good Use of Pinterest
Pinterest is one of the best link building social media SEO platforms. It can help you to enhance your keyword strategy and create sharable content. You have so many places to include your keywords and links on Pinterest. You can add keywords on the title of Pinterest board, the description of the Pinterest board and whenever you add pins.
You can customize the pins and add a link to your website or blog. This enhances the chances of your content ranking higher on search engines. Make sure you only use high resolution images on Pinterest.
5. Spend more time on Google+
You must have a business page on Google + if you want to be recognized by the main search engine, Google. When filling the ‘About us’ section on Google+, make sure you include the relevant keywords that best describe your business. Google+ also allows you to add links within your profile. Include a link to your website or blog on the profile. Spend some time everyday sharing your content on Google+.
As you start implementing all of these social media SEO tips, make sure you avoid the following mistakes.
Common Social Media SEO Mistakes to Avoid
- Creating a Facebook profile rather than a Facebook page
- Using another name, rather than your business name as your Facebook page name or Twitter name.
- Not using useful keywords as file names when uploading images.
- Publishing content from another website on your own site or blog.
- Unethical or black heart tactics that promise to boost your rankings overnight
To sum it all up, make sure you:
- Post unique and engaging content
- Post and share content on all social platforms on a regular basis
- Use relevant keywords on all your posts
- Think of what will make your customers go WOW! on social media