We are approached by many clients who are looking to get exposure online. But it gets so frustrating trying to promote a brand with a poor web design. One of the hardest things to do is to convince the client that their website design simply doesn’t work for them. So what really is a great website design? The best website design is the one that works for your brand. If you cannot attract more visitors through the platform, then it’s simply not working for you.
So today we’ll look at some of the critical factors we consider when creating a website in order to ensure that it brings out the best of your business. As you consider redesigning or creating a fresh website design for your brand, pay attention to these critical features.
Make it easy for people to interact
People visit your website because they are looking for something. Most importantly, they want to interact with you as soon as they find it. The best you can do is to make it easy for them to interact with you. Put your contact information out there so that people don’t click away trying to figure out how to contact you. Avoid using complicated navigation that people will take a long time to try and figure out how it works. In other words, keep things simple and remember that interactions matter.
Start with an introduction
It’s always good to have an introduction of your site. The best way of doing this is making sure your business name or logo is conspicuously seen at the top left of the website. When web visitors cannot see your logo or tagline, they get confused and don’t know whether they are on the right site.
Give web visitors a visual break
White space is very important in creating a website design that works. It gives people room to breathe after seeing lists of information and visual elements. Feel free to leave adequate space between the paragraphs. Use high contrast styles as well. For instance, if you are using a black text, then use a white background.
Stick to two main site colors
The first impression people have on your site is likely to be very visual. One of the ways to create the best first impression in website design is by choosing your colors wisely. One color can be the accent color as it is the one that stands out. Accent colors should be used sparingly on the site. Remember to also concentrate on the web fonts because they make the website stand out from all the others.
Great content is key
Content is what keeps people on your site. Content should be placed strategically on the site so that visitors do not spend a lot of time trying to look for information online. Furthermore, your main focus should be to offer people relevant and current information so make sure your site has a blog where readers can connect with the brand.
Professional website design services
Not everyone can help you create the website that works for your brand. You need to team up with a group of professionals who are able to translate what you desire with what website design features that best suits your brand.