Indeed there is a lot of buzz about content marketing in the SEO world. Word on the street is that content marketing is the new SEO. But is this surely the case? Does it mean that all other internet marketing strategies are dead and gone and therefore SEO experts should just concentrate on creating content and marketing this content the best they can?
Well this is not true. There are a bunch of ways that you can really explore to improve the rankings of your website. These ways do not necessarily require content marketing and not a lot of work is required either.
Watch the video below as Rand Fishkin explores 6 different ways that you can improve the rankings without using content marketing, on whiteboard Friday.