Internet marketing is a very broad industry and you may never be able to specialize in everything. As a business, you must have a goal to achieve excellence in every area. Sometimes learning all the details of marketing your products may not be time and money conscious. You need to know what is realistic to learn and what needs to be done by a professional. Don’t be a jack of all trades and a master of none. Be very focused on your business goals and team up with people who will help you bring out excellence in every aspect of your business.
In this article, we will help you to understand what internet marketing strategies you can implement on your own and the ones you certainly need to hire a professional for assistance. We will also show you how your team can participate even when you have hired dedicated experts.
1. Content Copywriting
The importance of excellent copy cannot be emphasized enough. Content presents your business to target customers. Great content will attract a high conversion rate. It sells your brand even before you say anything to the customer. Poor copy can crush the website’s potential. For this reason, you need to hire a good copywriter who understands the difference every single word makes when creating great copy.
In case you don’t have the budget to hire a pro copywriter, you can go with the following alternatives:
- You can hire a copywriter with 2 to 3 years experience. You will pay less money for their services and still get quality work done.
- You can also choose to hire a professional writer to create great copy for your primary landing page. This is the page that receives the most views and it should have excellent copy. You can then assign your team’s best writers to craft content for the remaining pages.
- Most importantly, review your content and test the changes that you make and what impact they have on click through rates. Try to replace certain words and see what changes.
2. Infographics and Videos
Infographics and videos are also part of web content. They need to be created right. Properly done infographics will establish you as an authority in your industry. If you take time to create exceptional videos they are going to have more effect on your target audience. Statistics show that average videos and infographics will not get you anywhere. You need to create outstanding content.
Some of the features of good infographics include:
- Compelling and engaging
- Colorful display
- well summarized information
- properly structured with adequate spacing
It’s easy to create an infographic using a program like MS Paint but will it have the kind of quality you would like to represent your brand? The process of creating an infographic requires a trained and skilled eye. It involves coming up with a compelling color scheme, proper spacing and putting together various elements that make the graphic a success. That’s probably not your specialty which is why you need to hire a pro to do it right.
On the other hand, videos can be a bit of a challenge to create. It’s better to hire out a professional video marketing company that can create quality pieces for your brand. Even the simple videos may need a professional touch in order to bring in value for your business. Unless you have the creativity to come up with amazing videos for your brand, leave this job to the pros.
How to have great videos and infographics with a limited budget:
You can take advantage of student designers who are looking for people to hire them, even if it is at a small fee. For instance, there are tech savvy students with creativity and some experience in creating quality videos and infographics. These skills can come in handy if you have a limited budget. Approach one of the schools that specialize in video production and present your proposal. The fee is likely to be lower than hiring a video production company of a design team.
If your company is going to be handling many events and advertising them online, you need to develop a proper strategy of marketing these events. You can hire people who will help you create high profile events that connect you with the influencers within your industry.
If you have never organized an event before, you better leave it to the experts. Whether it is a gathering of 50 people or a large ceremony to be attended by thousands, events come with their own share of challenges. Event planning is a very broad field that you may not be able to learn in time to set up a good event.
Even when you have a limited budget, you can still hire an affordable planner. You shouldn’t set up an event without a planner. If the budget is really tight, think of cutting down the cost of the event to accommodate hiring an event planner. You can also hire someone who will simply plan the event and then your own team can provide the execution. This will keep the budget low.
Become a Master of One Trade
At the end of the day, it is fine to be open to learn new things but make sure your priority is to be really excellent at one thing. You want excellence at every channel your business is using to market its products. That’s why you’ll need a team of professionals to offer the above mentioned services.