Search Engine Optimization

How to find a Credible SEO Expert

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If you have already gotten someone to design your website, and know it’s time for a qualified SEO provider to step in, you may be considering hiring the best expert for the job. In order to get the most of your SEO campaign, you will need to be well prepared to conduct some thorough research on how to choose the best SEO professionals.

Qualities to Consider when looking for a Good SEO Expert

No need to be surprised when you find so many SEO companies offering amazing promises. You have to be smart and make a wise choice. Here’s a simple guide to help you find the best SEO company to work on your website.

Make sure the SEO company has experience

how to choose the best seo expert in kenyaIt’s easy to assume that an SEO company has been offering their services for a long time, based on what they say, and then be surprised later when you receive substandard services. By asking questions and taking a few necessary precautions ahead of time, you will prevent such a scenario.

There are many signs of lack of experience in SEO. An experienced SEO professional should have clear explanations to all the questions you might have regarding SEO. Ask for contacts of previous clients as well.

Only accept reasonable SEO packages

Some people insist that only large SEO companies can offer the best services. This is not always true. You’ll find that most of these large SEO providers offer packages that are extremely expensive for startups. You don’t have to choose a company that offers the lowest bid because it will possibly leave you with a substandard job. Compare the quotes offered online and be ready to settle for SEO packages which are reasonably priced.

Make sure the SEO firm also handles content marketing

Content marketing is an integral part of SEO. All the content that appears on your site must be well optimized for search engines. What this means is that, all the content(including media files like images and videos) should be posted using the right keywords. Remember that this content needs to be engaging, interesting, fresh and unique.

For you to get this kind of superior content, you’ll need an SEO company that has a content marketing department. Find out if the company outsources their writing jobs. Opt for an SEO company that offers in-house content marketing services.

Don’t count on companies that offer instant results

Don’t be lured by promotions from SEO companies that claim to offer instant top rankings on Google. Effective SEO can take time and so you need to be patient. Sit down with the service provider and get to know how the SEO professionals are planning on working on your site. Make sure you get actual timelines from them.

A good Search Engine Optimization company will be very transparent in their dealings. If they perform link building tasks for a few weeks, make sure they let you know. Get to know how they intend to measure the results of your campaign. Different SEO companies use varied performance metrics. At the end of the day, you’ll need a company that you can trust to deliver great results.

Most importantly, ask the right questions

You’ll come across many SEO professionals who will want to offer you’re their services. If you don’t ask the right questions, you might end up making a big mistake. If you already have a list of potential companies, here are some questions you need to ask.

  • Can you give me a list of websites that you have helped gain a first page ranking?
  • What do you consider as your best SEO campaign?
  • How long have you offered SEO services?
  • Will you also help me in on-page conversion (turning the web visitors into clients)?
  • What kind of SEO do you perform?
  • What method of payment do you use?
  • Can you estimate my returns on investment?
  • Do you offer a money back guarantee in case you fail to fulfill your promises?

Quality SEO should offer you a great return on investment

You need to consider all the factors mentioned and work out which company can offer the best SEO service. Look at what you are likely going to receive after starting the SEO campaign. Seek companies that are able to help you with your conversion rate as well as website ranking.


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