Search Engine Optimization

Things You Need to Know About Kenya SEO

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Search engine optimization has gained popularity and for one to be the top Kenya SEO, all the relevant issues have to be put in place. Every firm that is fully established hopes to be top when it comes to search engines. However, this is an uphill task which wants a lot of steady commitment over time.

When one is in business, it is important that they are well known. As far as search engines are concerned, this can only happen if their websites are ranking. The internet is crowded with people who skim through articles as they try to find the best one to settle for.  When your image is not established in a way that is appropriate then the online visitors will not be able to reach you.

Some of the major search engines used in the world today to get any information include: Yahoo, Google, Bing, Dogpile, Cuil, torrents and many more. Google has the largest market share in Kenya and across the world followed closely by Bing and Yahoo Search. These search engines help you get information about any individual or company so long as their establishments online is solid.

SEO has a lot to do with content of a website and specifically, text. Therefore any information that you put on your website must be thought through and be accurate and precise.

Considerations when Writing Articles for SEO

There are many things that a writer who is doing it for search engine optimization has to put in mind. The writer should remember that the mode of reading on the internet is by skimming. These readers are there for the important information only there try being precise and to the point. Do yourself a favor and make it easy for your reader to find information that they might be looking for. Otherwise, you will lose them to the next website.

Below are some of the requirements that any Kenya SEO writer needs to consider when working on content for the purpose of optimizing their website.:

  • Be short and to the point. Avoid beating around the bush.
  • Use compelling topics that capture the attention of the readers.
  • The writer should ensure that his paragraphs are not long ones as the long types of paragraphs are rarely read.
  • Write short compelling articles that have no spelling mistakes at all. Write articles above 1000 words.
  • Do not link your articles this is especially if they are for consultancy and publishing.
  • Despite the fact that you want to top the search engine ensure that your articles as a writer are more informative than for advertisements.
  • People who are online for research purposes want to find articles that are relevant. Once you establish what you want to write about just ensure that you are original in the content of the article.
  • Keywords are a major factor to any article writer in Kenya SEO. It is important to identify the keyword before starting to write. This helps give direction to the article. It also helps one to link the article to his blog so that people can get to read more of these articles.
  • The last bit that the writer needs to know is that people who use the internet are the traffic that you need to your site. When they discover your good article online they will tell other people about it. When these people read the articles and in turn inform others that is when your traffic increases more. Your ranking on search engines then goes up.

Kenya SEO Training

The number of people who want to do business online has increased. Because of this, this person wants to know how they can go about internet marketing. This does not just happen but through training.

There are individuals and companies who are readily available to train you on SEO in Kenya.

What is SEO in Kenya

Through the whole process of training, an individual will have to make a choice on what specifically they want to be trained in. SEO training is wide and entails various courses. Some of the training done include:

  1. Fundamentals in internet marketing
  2. Advance search engine optimization
  3. Social media marketing
  4. Web analysis
  5. Formula based bidding strategies and keyword research
  6. Marketing through YouTube and online public relations

Where to get SEO Jobs in Kenya

After you have gone through all the relevant training sessions then you are good to start working. There are many places where a person who is fully trained can work. The first thing with Kenya Search Engine Optimization is that you can actually become self employed. There are very many companies or individual who would prefer contracting an individual to handle their SEO needs. It is always cheaper compared to looking for an SEO firm in Kenya. However, the risk might be a lot higher.

You also have a chance to work with institutions of education, NGOs, corporates, companies and even specific individuals who just want the work done and they pay you. With more Kenyan companies embracing online marketing, it is time for you to start taking advantage of Kenya SEO.


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