There is always need to keep your customers excited about your products and services. The market is very competitive and therefore you always want your brand to stand out from the rest. Valentine’s Day is one big opportunity that not many brands take advantage of. The Valentine’s season is an opportunity to show your customers love. You might need to get out of your comfort zone as a brand, but the results are totally worth it. We shall try to give you 10 different ways you can try out Valentine’s marketing this year to spark excitement among your audience.
Valentine’s Marketing Tips to Show your Customers Love
Marketing is supposed to be fun. However, companies get lost in ad campaigns day in day out and they lose touch with the customers. Valentine’s Day is a great opportunity to turn this around and below are ways cupid can help you out during this season of love.
#1 A Thank You Valentine’s Day Video
With videos, you need to be creative, but this is one great way to show love to your customers. Make a heartwarming video to tell your customers thank you. Do not make the video about your products or services, but more about your customers.
You need a creative mind to show your customers how much you appreciate their contribution towards the growth of your brand. You can also give away a present to customers who take action on the video. Take a lucky couple out for dinner. This will give your video better reach and market your brand better.
#2 The Valentine’s Day Promotion
The special day is 14, why not give your client a 14% discount? You can run such creative promotion around the day. There are other very creative ways you can package your Valentine’s Day discounts or promotions and you will definitely notice an increase in sales that day.
You can also choose to offer gift certificates with every purchase or offer free delivery during Valentine’s Day.
#3 How about a Sample Gift for your Customers
It is not only Kenyans that love free things. Everyone loves a little extra and so it is an awesome way to show your customers a little love this season. The customer will feel very appreciated whenever they realize that there was something extra that you included in their order. It does not have to be costly because it is always the thought that counts.
You might not be able to do this to all your clients, therefore, you can choose to reward the most active ones. If your budget allows, you can run the campaign throughout the month of February. However, you can limit it to Valentine’s Day only if you are on a tight budget.
Some ideas you can include as sample gifts include branded T-shirts, mugs, pens etc. If it is a service, you can offer to VIP services to the normal clients or offer a free service for all your active customers. You can also choose to offer them incentives after the service.
#4 Show Love Through Social Media
Social media platforms can also be used to show love to your customers during the Valentine’s period. You can write a personalized message directly to your customer to show him/her how much you appreciate them.
You can also use content that is generated by your customers and post them on your company’s social media profile. For instance, if a customer bought makeup products from you and posts the results on her profile. You can post this in your brand’s profile, this will definitely touch a heart.
You can encourage your customers to post content showcasing your products and services. You can start a branded hashtag so that you can be able to follow up with content that is posted. You can offer an incentive for the best or the most liked content.
#5 Action your Customer’s Feedback
A good online presence always ensures that you always get feedback from your clients online. But, how many times do we action feedback that we get from clients to improve our products or services online. Show your customers that you hear them and you appreciate them. Let them know that you value their feedback and choose some of the best and implement them.
You can make the effort of introducing new features that were suggested during the Valentine’s period and engage the customer about the improvements they requested.
#6 A Special Thank You Note
Some people consider this as old school, but sometimes, old school works wonders. Include a personalized thank you note to your clients. This can be a physical note or sent directly to the customers email.
#7 Remember the Single Ones
Most of the times during Valentine’s Day, we often focus on couples and forget that we are not all paired up. How about you make it special for the single ones? When running campaigns or posting content, you may get all romantic through the month and it may be getting to the nerves of your audience who are single.
You can include content that is love cynical or just have a day with special offers for your customers that are single. You can even pick a date and call it single’s day and tailor your offers to appreciate your customers who might be single.
#8 Remember your Staff Members
Charity begins at home. You can treat your customers all you want to but never forget that your staff also need to feel that appreciation. This will be a motivation to even treat your customers better. Studies have shown that, the happier the employees are, the better customer service they are going to offer.
Therefore, there is a need for the employees to feel fully connected to the brand. What better time to show your employees you love them than during the month of love. You can gift them, buy chocolate or wine, buy lunch or flowers, take them out for dinner.
When the staff feel loved, they will in turn pass this love down to the customers. Therefore, the customers will feel loved by the brand.
#9 Give Back the Love to People who Really Need it
What a great time to give back some love to the people in our society that really need the love. Valentine’s day is also one great opportunity to do charity projects. You can think of creative ways to do CSR during this period of love.
Have your CEO dress like cupid, literally and go out to the streets giving out clothes to street kids and families. It can even be better if you can use your own products to offer them to people in our society who cannot really afford them. I promise you will have the most fulfilling Valentine’s Day.
You can also sell your products and services and offer a percentage to a particular charity of choice. It can be a children’s home, a hospital, the poor elderly in the society, etc.
#10 Hold a Month-Long Valentine’s Contest
If you have a budget to work with, you can come up with a contest amongst your customers online. Run the contest throughout the month of love and handsomely reward the customer that wins the contest. It can be a weekend out or a dinner to remember.
You can get creative with the awards. It does not always have to be expensive if your budget does not allow.
These 10 ideas can help your brand grow during this season of love. These ideas will help spark conversations about your products and services. Valentine’s Marketing can help you grow your brand by simply showing your customers love.