Content Marketing Strategy

Content is King but Marketing is Queen

Content Marketing is indeed one of the best investments you can ever make when it comes to online marketing.

Before creating any piece of content, it is important to understand who it is for, where it is going to be published and how it is going to be received.  The style, format and tone should be planned way in advance. This is what it means to have a content strategy.

Strategic content is very efficient and powerful. Web content is created for two main purposes- to connect and convert. Website users will find the content valuable and then share it with other users spreading your brand even further. When planning your content marketing strategy, make sure that all the content for your brand should be:

  • Relevant
  • Optimized
  • Valuable
  • Profitable

At TDS Marketers, we develop a content marketing strategy that is in line with your business objectives. We ensure every piece of content fulfills user’s goals. We will take into consideration your available resources as well as current content to come up with a strategy that fits.

Content Marketing Services in Kenya

Key stages to our content strategy include:

  • Step 1

    Understanding the business model

  • Step 2

    Content auditing (getting rid of invaluable content on your web pages)

  • Step 3

    Content planning (understanding the audience, products and message that clients want to communicate to meet their business objectives)

  • Step 4

    Content creation (writers, editors and consultants developing quality content)

  • Step 5

    Publishing

  • Step 6

    Content analysis

  • Step 7

    Content governance

Here at TDS Marketers, we take time to understand your content challenges. We listen to understand where you want to be in the near future and help you by creating a road map to get there.

We do understand that great content should be fun, but creating this kind of pieces requires discipline. Our content copywriters are among the best in the business. We will help you to market your content and distribute it effectively to different web pages on the net.

Want samples of our work? View our portfolio or go through testimonials from our satisfied clients. Take advantage of our content strategy to get new leads and increase sales for your business. To get started, contact us now for a free quote.

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Get in Touch

You can use any of the contact details to quickly get in touch with our digital marketing agents that will guide you through any questions you may have.
(+254)787 888 909
(+254)701 017 100